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The Different Forms Of Digital Paid Advertising

When it comes to marketing your website digitally, techniques such as SEO & SEM will take time to take effect before you see the benefits of them, which is not always suitable for a new company. However, there are ways that you can drive traffic to your website through paid advertising that can help your business to be a success. Below are some of the most common forms of paid advertising to give your website a boost and drive traffic to your site and hopefully in turn boost sales.

Pay Per Click (PPC)

One of the most common forms of paid advertising online is PPC through search engines such as Google and Bing. Your adverts will appear at the top of search results, ahead of the organic listings, and if your bid is high enough, you can get to the top of the page almost immediately. It is recommended that you use the services of a PPC professional, as if you do not know what you are doing, you can spend a lot of money with little return.

Display Ads

You can also choose other options such as Google displays ads, which will appear as advertisements on websites as people browse the internet. You will often see these adverts on websites such as YouTube, Gmail, and other sites when browsing using a mobile device. These can be an effective form of advertising if the campaign is well optimised and run correctly.

Facebook Advertising

Another excellent medium to use to advertise your online business is Facebook and using social media platforms such as this allows you to target your audience with laser-like precision. You can use information such as their age, sex, location, likes and interests, and other information to ensure that your adverts get in front of people that they are relevant to, and potentially boost your sales.

Other Social Media Platforms To Use

There are also plenty of other social media platforms that you can use to advertise your business and increase your brand awareness and sales. Some of the most popular platforms that companies use to advertise on are:

  • LinkedIn
  • Pinterest
  • Instagram
  • Tik Tok
  • Twitter
  • Snapchat

There is a lot of skill required to create and manage a successful advertising campaign on these platforms, and there are a lot of benefits to using a professional agency for advertising in this way unless you have plenty of experience yourself. If you want to take your business to the next level and ensure that it is the success that it deserves, consider all forms of advertising for your website, including social media.

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